Improved search positioning means a greater burden of targeted traffic, but only a few e-Biz owners really understand how an effective search engine optimization (SEO) campaign. According to Andy Jenkins, founder of the online business forum http://StomperNet.com, "Your Web Site Ranking is determined to a large extent on the quality of your content - it must be equally compelling to your visitors and supplies for the search engine spiders.
A question of substance
Jenkins shows two important practices that can help you cooperate with the search engines and give them the kind of useful information, they are by:
Avoid Duplicate Content
If pages live in separate domains are very similar, the engines will classify them as "duplicate content" and ranked very bad. One side is in its normal index, the other is relegated to its supplemental index, where its value is not manifested. This is often a problem for e-commerce shops sell many similar elements.
Each page of your site probably has some design elements, which are the same as your navigation bar, header, footer, and any special messages such as "stock" or "money-back guarantee." Finally, in the supplemental index, you should strive to have at least more original content in your product descriptions as there are in the permanent template layout of your pages. In other words, if you have two hundred and fifty words to repeat content on each page, you should also have at least zweihunderteinsundfünfzig words per page of new and different content.
When writing interesting, humorous descriptions of your products seems difficult, it can help, try your copy manifested in any form of ownership. For instance, if you sell a box of tortellini, talking about how easy it is to cook, how good it tastes with pesto sauce, how beautiful it is to enjoy with your family around the dining table. They are also your customers integration, the sharing of the benefits of using your product and avoid the swamp of the additional index.
Implement Latent Semantic Indexing
Search engine algorithms have been increasingly complicated. Optimizing your copy is no longer a question of filling with keywords: "The pasta site is the best site for pasta pasta Pasta Lover's needs." Well, in fact repeated a keyword or phrase too often, the red flags, and can even cause your site to fall in ranking.
The engines have learned to recognize the relationships between many words. Also ranked good for a keyword, you need to talk about things that affect him, also known as "latent semantic indexing." For example, if you try to rank for the keyword "pasta", one could talk sugar, Marinara sauce, fusilli, linguini, and so on. It's okay to sprinkle pasta "in your copy, but focus on the use of latent related words. You are the generation copy is interesting for users to read and palatable to the engines ranking.
(Tip: To discover keywords latent in connection with your keywords, perform a Google search with a tilde in front of the keyword - such as "~ pasta." They bring back results in connection with latent words, pasta, recipes, Italian, etc.)
During the search engines regularly their algorithms, the basic principles of SEO remain the same. You do not need to play or try to trick the engines to show in their results. Advises Jenkins, "The engines want to give users the information they just want to. So, if a user-friendly site with good, valuable content that you do well - period." Http: / / WorldwideBrands.com
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