Keywords are all sums in those days, but the exodus of keywords that what they were a year or two years, where she now is a whole different matter. Writers, businessmen and women know that they have keywords in Web site, in its press releases and in their articles, but they often do not know how to find these keywords or what the best keywords are to use......
If your web designer, says to you: "Choose your keywords for your Web site the first thing you think are the root or" good feeling "keywords. It is almost always wrong. Why? Let's dig into this further and find out.
Let's say you're looking for a doctor. Will you go online and search for the keyword: "Doctor" doubtful. You will probably go online and search for a doctor of Internal Medicine + + San Diego, which means that you want a doctor in your specific area and for your needs. If, as the doctor, entering the keyword "doctor" you end up with a mishmash of visitors to your site and would you keywords for articles or press releases, neither of which would bring much in the search box engines.
Why keywords?
The long tail really has forced us to dig further into our markets than ever before. In fact, research has shown that regardless of the type of search is the implementation of someone, the consumer, uses focused, finite language is much more likely to buy than a search on the basis of "feel good" words. Let me give you an example.
Suppose that you are looking for a red car, you want a new car, and it is red. On a coincidence you think: "Hey, Lexus makes a nice trip, let me see what comes when I do a quick search." So you put the keywords: red + Lexus, what do you do? A hodgepodge of sites in relation to everything from the Lexus, that someone is trying to sell on eBay to the guy so in love with his car, it is a MySpace page about it.
The chances are not really important, because you were not interested in that, in the red car. But if you search for more finite terms, shall we say red + + + 4WD Lexus sunroof, now we are in conversation is a consumer, 95% closer to a purchase than the guy Googling "red + Lexus." To help you find your audience in the maze of traffic and the enormity of the news online, you need very, very concentrated.
First clear, focussed always
And how can you focused? Well, first, why not try to survey your customers or reader? Please fill in a quick and small survey to see which search terms in mind when they think your book, message or product names (For more "buy" in this survey, offer them a freebie if they do).
Other options, access to keywords, keyword search tools such as Word Tracker and Overture. Both sides have a learning curve and Word Tracker, a monthly fee (but if all your data together, they offer a free day trial version that might get you started). But buyer beware! According to AME's keyword expert, Susan Gilbert: "If you go to http://inventory.overture.com and type in your keyword, you receive the results of search in Yahoo for this term only for the previous month.
"However, these figures are not correct. (Each time someone types a keyword into Yahoo for SEO purposes, it counts as a search). Search figures are only a part of the equation, however. You have to assess the" results " Aspect (how many pages of information are included in the search for this term). It is the perfect find relationship between a key word that looks enough with low (er) competition, which will tell you the best conditions keyword for your purposes. "
As you navigate through a site such as Overture, they key is to provide for the supply vs. demand. Ideally, you want a keyword, the search for that in not more than one tonne of the tender. Let's take the diet industry as an example, if you try to promote your message of a healthy diet and lifestyle, with the word "diet" in your articles, press release or on the website keywords, probably not get much ranking. Why? Well everyone in this market, with the same word, but if you dig even further in this market you will notice that the search term: "lose weight fast" is always a lot of research but very few returns. If this is the case, these are the keywords you want to zero.
So how do you know if your keywords? Testing. You see very quickly if they're working or if they are too general to be. Sometimes the only way you can find out is when you test, test, test. Web 2.0 strategies are always growing, building and changing. Talking to change, you might wonder how long keywords will last. Well, that depends. According to Gilbert: "Keywords could work for months or years. There is no say, because the Web is constantly filled with new sites and new information. Use keywords that immediately and as long as you are getting results."
Once you finalize your keywords you want to use them, but not over-exploitation. I would recommend that you use your keywords in the article or press release title, then once in the first paragraph and once in the last paragraph. This will tie in your beautiful words without overusing them.
The key is with keywords to understand that the more focused you can get, the better your results. Yes, there is a lot of work, but the benefits can be enormous and like everything on the Net, it grows and changes, and if you can adapt and learn, you can develop your campaigns and your success! www.amarketingexpert.com
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